Announcing Little Printer and BERG Cloud

Hi. I’m Matt Webb from BERG, a design studio in London, UK. We specialise in product invention. Quick intro! With Bonnier, we were behind Mag+ (the first magazine platform for the iPad). And recently, with Warren Ellis and Matt Brooker, we published SVK, a comic printed in invisible ink.

For the past year we’ve been working on our new product — and we’re delighted and excited to be able to take the wraps off at last!

Today we’re announcing Little Printer.

Little Printer lives in your front room and scours the Web on your behalf, assembling the content you care about into designed deliveries a couple of times a day.

You configure Little Printer from your phone, and there’s some great content to choose from — it’s what Little Printer delivers that makes it really special. We have an incredible group of launch partners, and in the run-up to shipping we’re working with them all on custom publications.

Our launch partners are Arup, foursquare, Google, the Guardian, and Nike. Thanks guys, it’s great to do this together.

We love physical stuff. Connecting products to the Web lets them become smarter and friendlier – they can sit on a shelf and do a job well, for the whole family or office – without all the attendant complexities of computers, like updates or having to tell them what to do. Little Printer is more like a family member or a colleague than a tool.

Plus paper is like a screen that never turns off. You can stick to the fridge or tuck it in your wallet. You can scribble on it or tear it and give it to a friend.

Little Printer will be available in 2012. Check out the website, and sign up to the email list if you’d like to know when pre-orders open.

Little Printer printing out

We’re actually making two announcements today.

Underlying Little Printer is our new technology for connecting and controlling wireless products in the home, and we call it BERG Cloud.

Little Printer’s brain isn’t on a chip in its body, but on the Web where it can reach out and touch other Web-enabled services, and where we can provide updates and improvements without you having to install anything.

In your front room, Little Printer wirelessly connects (with no configuration) to a small box that plugs into your broadband router. It’s this same box that will enable our other planned products in the BERG Cloud family. There’s no PC required, your phone is your remote control.

We think of BERG Cloud as the nervous system for connected products. It’s built to run at scale, and could as easily operate the Web-enabled signage of a city block, as the playful home electronics of the future. Not to mention the smart product prototypes that we work with our clients on, in the other side of our design studio.

So that’s what we’re announcing today: Little Printer and BERG Cloud.

Both are the distillation of everything we’ve learned working with some incredible clients here at BERG, and over the years on our own projects. How to make technology – and it’s difficult, cutting-edge technology – that you’d want to invite into your home, and products that bring delight. We’re enormously pleased to share this with you.

It’s the beginning of the journey, and I hope you’ll be with us the whole way. We’ll be sharing stories as Little Printer makes its way through manufacture and assembly, packaging and warehousing, new content development and new features, and all the way to beta product and beyond.

Thanks for stopping by, and we hope to see you again soon!