Week 451

The problem with doing lots is not that it’s slow. It’s that you give yourself a million excuses to avoid doing what’s hard. To focus on what’s hard, do less. Easy to say. But choosing to do less, that’s no fun.

This week we’re trying to figure out how to do less. It’s not super fun. But to glimpse the core of what we’re doing, to know that it might soon be possible to focus on that – just that, that hard challenge – to work and work well, to have that singular purpose, to finish the transformation from BERG 1.0 to the company we’re becoming… that’s tough, but the prospect just about makes this week worth it. So. Week 451.